Earlier this year, while in her senior year at the University of Miami, 21-year-old entrepreneur Hailey Weiner felt frustrated that fast fashion, with its low-quality fabrics and poor fit, had dominated the marketplace.

In one year, Heiress has achieved a level of popularity many fashion brands dream of. Weiner’s designs have been worn by celebrities like Jordyn Woods, Tana Mongeau, and Lexi Wood to name a few. Heiress Beverly Hills’ claim to fame came, however, when the best-selling Heiress Beverly Hills Diamante Strap Dress dropped as part of Hailey’s early collections.

Many clothing brands had lacked the luxurious materials and proper fits due to outsourcing production overseas. Hailey sought to bridge the gap in the marketplace by creating her own luxury line Heiress Beverly Hills, that prioritizes Quality and Fit by taking a different approach to the production process.

The rising women's clothing company has grown in popularity thanks to its "secret recipe" size chart.

New brand Heiress Beverly Hills is reported to have hired multiple new designers with work featured in Vogue. The brand is reported to have developed a "secret recipe" size chart perfecting the way clothes fit the average consumer. This size chart is now inclusive, ranging from size XXS - XXL.

The beloved clothing brand has officially rebranded for Spring 2022, with new size offerings and updated materials.

For example, Hailey Weiner of Heiress of Beverly Hills sees accelerated consumer interest in designs that complement a customer individual needs.

"Imagine their face when they see you in this."